AI product direction
Choose what to build, prove it with a working prototype, and move forward with confidence.
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Experience grounded in shipped work
Ways to work together
Each engagement is shaped around the uncertainty preventing a good product decision, not a predetermined package of AI features.
Opportunity direction
You have several plausible opportunities, competing stakeholder opinions, and no defensible reason to choose one direction over another.
A prioritized opportunity, a clear user and business case, the assumptions that matter most, and a decision about what deserves investment.
Working prototype
The idea sounds promising in a presentation, but nobody has experienced how the product should behave in a real workflow.
A tangible product experience your users, leaders, and technical team can evaluate together, plus evidence about what should change next.
Build direction
The prototype has momentum, but product behavior, data, architecture, ownership, and delivery constraints are still disconnected.
A coherent product model, technical direction, risk map, and implementation plan grounded in what the prototype revealed.
The work expands only when the evidence supports the next commitment.
Selected evidence
These projects span product strategy, interaction, technical prototyping, architecture, and production delivery.
Brancher.ai enables users to connect AI models to create powerful apps—no coding necessary. It also lets creators monetize and share their apps.
200,000+ user sign-upsView the work
Jinny is a proof of concept for a voice and speech-enabled robot interface powered by ChatGPT and ElevenLabs that achieves human-like conversation.
Voice & speech-enabled robot interface powered by ChatGPT + ElevenLabsView the work
Deal IQ is an internal, enterprise web application for CBRE brokers to organize and prioritize client data, prospects, notes, tasks, and more.
Enterprise web app for brokers to organize client data and tasksView the workVisual explainers
Interactive field guides that reveal how modern AI systems work without requiring you to become an AI expert.
What a trusted partner should provide
As Technical Innovation Director at Fresh Consulting, I bridge executive intent, emerging technology, and the teams responsible for making the product real.
I have led multi-million-dollar digital programs while keeping client stakeholders, product decisions, and global delivery teams aligned.
Rapid AI prototypes replace abstract promises with something decision makers can experience, evaluate, and fund in weeks rather than months.
I have rebuilt collaboration across U.S., LATAM, and APAC teams, connecting technology, design, hardware, and client leadership around shared outcomes.
I connect AI, automation, SaaS, and third-party platforms to practical product opportunities that can create client confidence and commercial momentum.
Writings
Questions before we talk
When an AI opportunity matters but the product direction is still uncertain. That may be before a roadmap exists, after a demo creates momentum, or when a prototype needs to become a credible build decision.
Both. I work from product and business framing through interaction design, technical prototyping, architecture, and delivery direction. The balance depends on which uncertainty is holding the team back.
Yes. The goal is to create shared clarity across leadership, product, design, engineering, operations, and subject experts, then leave the team with decisions and artifacts they can carry forward.
No. AI is a means, not the requirement. If a better workflow, clearer product behavior, conventional software, or improved data foundation is the stronger answer, the work should reveal that.
Some opportunities fit a focused strategy or prototype engagement. Others require a broader delivery team and may be better supported through Fresh Consulting. The first conversation is used to determine the right fit.
A meaningful problem, access to the people who understand it, and a willingness to test assumptions. You do not need a complete AI strategy, polished requirements, or a selected model.
We discuss the decision your organization is facing, what has already been tried, where uncertainty remains, and whether a focused engagement could create useful evidence. It is a fit conversation, not a commitment.
An important opportunity deserves a clearer decision
We will identify the decision in front of you, where uncertainty remains, and whether making the idea tangible is the right next move.
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